Background

While it is true that there is a growing awareness of the environmental impact of waste, it is important to acknowledge that some households still generate significant amounts of waste in various categories such as food, electronics, and textiles.

Problem Statement

Our culture of overconsumption has created a monumental waste problem. Not just in-the-bin waste but the kind of stuff we all have around the house that never gets used. It’s hurting us and the planet.

Dwight has a point! (Yes, I love the office.)

💡 Initial Brainstorming

🏠 Defining the Environment and User Groups

<aside> 👪 Homeowners

• Behavioral Insights on “Homeowners”
• Demographics </aside>

<aside> 💁🏻‍♂️ Tenants & Temporary Families

• Behavioral Insights on “Tenants & Temporary Families”
• Demographics </aside>

<aside> 👨🏻‍💼 Residential Associations

• Behavioral Insights on “Home Owners”
• Demographics </aside>

However, after exploring and diving deep, we went ahead with a generic environment to get a universal solution since it would apply to all environments.

☝🏻 Initial Set of Assumptions

5️⃣ Top 5 Insights from Secondary Research

• The Influence of Social Validation
• The 'Crowding Out' Phenomenon
• The Value Added by Difficulty
• The Hedonic Benefits of Generosity
• Identifying Sources of Donation Pleasure